Accepting new engagements

The AI landscape keeps changing. We help your team stay ahead.

We're a small AI transformation firm. We train teams, figure out where AI actually helps your business, and build the custom systems that make it real.

What we do

Three ways we work with teams.

Pick the one that fits where you are. Or just start a conversation and we'll sort the shape together.

01

Team Training

Your team, fluent with the tools that matter.

Hands-on training for individuals or teams. We start wherever you are and get you comfortable with the tools you already use plus a few new ones worth knowing. Half-day, full-day, or a series. Built around your actual workflows, not a generic curriculum.

  • Skill assessment and a session plan tailored to your team
  • Live, workflow-based exercises
  • A working prompt and template library you keep
02

AI Opportunity Map

A prioritized plan for where AI moves the needle.

We sit in on how your team actually works, talk to people across departments, and come back with a ranked list of AI opportunities. For each one you get a clear recommendation (buy, build, prompt, or automate), so you know what to do next and in what order.

  • Cross-functional interviews and workflow review
  • Opportunity map ranked by impact and effort
  • Tool, model, and build recommendations with next steps
03

Custom AI Systems

Systems built for how your business actually runs.

When off-the-shelf doesn't quite fit, we design and build the systems that do. Agents, automations, internal tools, custom web apps. Multi-model by default. We pick the right model for each part of the job.

  • Scoped builds, shipped in weeks not quarters
  • Claude, GPT, Gemini, and open-source, picked per task
  • Handover that your team can own and extend

We work across Claude, GPT, Gemini, and Google Workspace, and we pick the right tool for the job.

About

Small on purpose. Operator-led.

  • AI training and enablement
  • AI opportunity mapping
  • Custom agent and system builds
  • Multi-model evaluation and selection
  • Product strategy and operations

Based in Denver, CO. Working globally.

Infinite Play is a small AI transformation firm. We work with a handful of teams at a time. Training them, mapping where AI actually moves the needle, and building the custom systems that turn potential into production. The shape of the work follows what you need, not a fixed template.

Jeremy Olken is the founder. He's also currently VP of AI Products at GMR Marketing, where he leads the AI Products practice for one of the world's leading experiential marketing agencies (Visa, NFL, NBA, Google, Mercedes-Benz, Microsoft, and more). Before that, he was Head of Product Strategy at Signal and Cipher. He's also the builder behind Hidden Client.

Let's play

Got a project? Let's talk.

The best way to reach us is a LinkedIn DM. Connect with Jeremy and tell us what you're working on.